Ski resorts offer many of the characteristics that support branded residential scheme performance: constrained supply, strong lifestyle appeal, a highly international buyer base and growing demand for professionally managed ownership solutions. 

Branded residences have evolved from a niche product into one of the fastest-growing segments of the global prime residential market. Combining residential ownership with hospitality-led services, amenities and operational expertise, they address many of the priorities of high-net-worth buyers. 

Ski destinations are particularly suited to branded residential development because owners benefit from professionally managed, lock-up-and-leave homes in markets where seasonal and part-time occupation remains common, despite growing demand for year-round living. 

For brands and developers, these schemes provide differentiation within established prime residential markets and can support pricing through brand affiliation and recognition. 

Branded residences are now an established residential product across ski markets. There are 40 completed projects in ski destinations globally, providing approximately 3,700 units. Until 2031, a further 15 schemes with approximately 790 additional units are in the pipeline. Almost all completed and pipeline projects are mixed-use or integrated resort developments, enabling residents to access hotel services and amenities. 

Hospitality brands account for 95% of the completed schemes and 87% of pipeline schemes. Of these hospitality-branded developments, 69% are positioned within the luxury chain scale and 27% are within the upper-upscale chain scale, emphasising the importance of the prime residential market for operating brands. 

Development of branded residences in ski destinations is not limited to North America, with growth opportunities emerging across the Alps and Japan. Niseko’s rise as a globally recognised luxury resort illustrates the potential for branded development in Asia Pacific. 

Across the Alps, new hotel and residential projects are helping to reposition ski resorts as year-round lifestyle destinations. Switzerland is the most developed of the Alpine markets, with five completed and three pipeline schemes. Constrained supply, international buyer demand and the growth of professionally managed ownership models continue to support the expansion of branded residential schemes across leading ski destinations. 

As global brands expand beyond traditional urban and coastal markets, they are following internationally mobile wealth into mountain destinations. Investment in summer wellness, hospitality, outdoor recreation and cultural amenities is extending demand beyond the winter season and strengthening the commercial case for branded operators. 

The sector is growing across Alpine markets, with buyers attracted by the lock-up-and-leave nature of these properties. A handful of premium brands, including Six Senses, Four Seasons and Aman, are developing projects in the sector, creating opportunities for distinct buyer segments. 

Now and in the future, branded residences are emerging as a market segment capable of competing with ultra-prime chalets on quality, management and amenities. 

If you’re considering a move, whether buying, selling or renting, our team would be delighted to assist with your ski property enquiries.

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